App Reference Designs

Iterate Your Way to Big Data Success

The technology world is rapidly changing. No longer is it feasible to wait 2 years for analytics projects to launch into production. To successfully compete in today’s markets, insights must be available in real-time and projects must impact the bottom line in 1-2 quarters.

A new kind of application is essential to empower your business to make successful, on-the-fly course corrections. These applications must be much more agile and iterative, launching in days (not years), with iterations available after launch. To achieve this, two things are required: agile Big Data infrastructure and agile Big Data application code.

  • Social Media Analytics – Social Media is an emerging treasure trove of key business insight and consumer data, relevant to almost every industry. It’s no wonder that many innovative businesses leaving competition in the dust by tapping into this rich information source.
  • Ad Publisher Conversion Tracking – The ad tech industry faces a massive deluge of data produced by millions of people interacting with thousands of web assets at any given moment, pushing the bleeding edge of both volume and velocity.
  • Customer Experience Management – The customer is king, and now with the power of Big Data technologies, companies can vastly improve customer satisfaction and increase customer understanding while also decreasing customer support costs.
  • Predictive Analytics for Manufacturing – The so-called “Internet of things” is a particular area of revolutionary advances, and is comprised of countless machines and sensors that collect and communicate continuous real-time data streams and massive recurring bulk data loads.

Anatomy of an App Reference Design

Application Reference Designs are a code-building starter kit and design framework for addressing a specific business use case. These use cases support one or many industry verticals to quickly showcase tangible business value and provide a starting point for rapid application development and iteration.