Media & Advertising
Big Data is transforming advertising. Today, advertisers have an abundance of consumer data that enables them to precisely target ads by product, message, offer or virtually any other parameter. The objective? To get the right ad in front of relevant, motivated consumers to build brands and grow sales. Whether working in an agency or in-house environment, Infochimps makes it fast and simple for advertisers to implement the data-driven analytics that will propel their successful ad strategies, integrating all the data and analytics: everything from consumer buying behavior captured in a loyalty program to demographics and even the weather forecast.
About Infochimps Cloud for Big Data
Infochimps Cloud is a suite of robust, scalable cloud services that make it faster and far less complex to develop and deploy innovative media and advertising applications that are driven by Big Data. Whether you need real–time analytics on multi–source streaming data, a scalable NoSQL database or an elastic, cloud-based Hadoop cluster — Infochimps Cloud is the easiest way for data scientists and business intelligence analysts to start driving Big Data insights.
- Fast — You’ll be generating insights within 30 days
- Simple — You’ll have the most powerful, innovative Big Data cloud and application-friendly simplicity without any compromises
- Flexible — You’ll be able to handle volume, variety or velocity of data to drive real-time, ad hoc and batch analytics — whatever your business requires
- Enterprise-ready — Infochimps Cloud is scalable, reliable, fast and secure, deployed in public, private or virtual private cloud environments
See the App Reference Design we developed specifically for this industry: Ad Publisher Conversion Tracking.
Let’s discuss how Infochimps Cloud can help you achieve your Big Data vision and quickly give you the business value you seek.