A vital strategy for enterprises is to give consumers a highly personalized, interactive experience that is tailored as much as possible to each consumer’s preferences and interests. The goals are clear: to increase loyalty, customer satisfaction and, of course, sales. Personalization requires real-time, dynamic content insertion, on-the-fly customization and complementary product recommendation all driven by sophisticated Big Data analytics.
- Power dynamic content and recommendations with insight-producing real-time analytics
- Implement Big Data using existing web developer talent
- Eliminate the system operations burden of Big Data