Customer Insights

When enterprises know in real-time what consumers think about their products or brands, they can take immediate action to monetize opportunities they may have missed, or to take corrective action to respond to an emerging customer satisfaction issue or to repair a negative impression. Big Data applications such as social media monitoring, sentiment analysis, micro-segmentation and behavior analysis provide the essential insights.

  • Keep a real-time pulse on multiple data streams, including social media, customer transactions and website clickstreams
  • Ask detailed questions of data, and quickly develop applications for repeatable insight