Online advertisers and marketers measure their effectiveness — and grow their revenues — based on their ability to place a relevant ad where a motivated consumer will see it. This “battle for the consumer’s mind” relies on precise Big Data analytics that integrate behavior, location, demographics and even such external factors as the weather forecast.
- Reliably handle thousands of impressions and click data events per second
- Bring multiple data sources to bear for greater customer context
- Leverage intelligent algorithms to serve better ads and gain real-time insight