Use Cases

Big Data Lifecycle

Guiding Customers Through The Big Data Adoption Lifecycle: Organizations small and large, local and global, entering new markets or competing in existing ones have an unprecedented opportunity to create value and transform their businesses using Big Data. Regardless of where your company is in the adoption of Big Data concepts. We have a team of experts that can help you explore and exploit the value of Big Data and at a pace that maximizes your return on investment.


Social Media is an emerging treasure trove of important business insight and consumer data, relevant to almost every industry. It’s no wonder that many innovative businesses leaving competition in the dust by tapping into this rich information source. Key use cases leveraging new media sources like social media include product opinions and reviews, customer and market profiling, brand monitoring and crisis management, recommendation engines that feed off of social user profiles, social customer service, and more.


Big Data is transforming advertising. Today, advertisers have an abundance of
consumer data that enables them to precisely target ads by product, message,
offer or virtually any other parameter. The objective? To get the right ad in front of
relevant, motivated consumers to build brands and grow sales.


The customer is king, and now with the power of Big Data technologies, companies can vastly improve customer satisfaction and increase customer understanding while also decreasing customer support costs. Data is both structured and unstructured, including voice data from support calls, web logs and clickstream data from online support portals, CRM sales and marketing information, email, text messages, and chat/IM. By combining these different sources, the support reps have more timely information at their fingertips, more inquiries are resolved online instead of in the call center, customer inquiries can be data mined at large scale, sales opportunities are identified for increased cross selling opportunity, etc.


Webinar (1:00:55)

Jump start into 2013 by exploring how Big Data can transform your business. During this video, listen to Infochimps Director of Product, Tim Gasper, cover the leading use cases for 2013, sharing where the data comes from, how the systems are architected and most importantly, how they drive business insights for data-driven decisions.