Use Cases

App Reference Design: Ad Publisher Conversion Tracking

Big Data Solutions for Ad Publishers

Big Data is transforming advertising. Today, advertisers have an abundance of consumer data that enables them to precisely target ads by product, message, offer or virtually any other parameter. The objective? To get the right ad in front of relevant, motivated consumers to build brands and grow sales. The industry faces a massive deluge of data produced by millions of people interacting with thousands of web assets at any given moment, pushing the bleeding edge of both volume and velocity. The challenge is not just in serving relevant ads – but also providing timely insight to publishers and accurately charging based on real-time campaign metrics.