Volume of Retail Sales in Great Britain: Social Trends 33

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The volume of retail sales in Great Britain has increased steadily over the last decade and this continued in 2001 when the annual average increased by 6 per cent in comparison to 2000. Retail sales follow a strong seasonal pattern and peak in December of each year. The weekly average in December 2001 was just over a third higher than the average for the year as a whole. This was followed by the lowest period of sales for the year – the weekly average for the first quarter of 2002 was 30 per cent lower than the average for December 2001.