Media Usage and Consumer Spending: 2000 to 2010

Added By Infochimps

The Statistical Abstract files are distributed by the US Census Department as Microsoft Excel files. These files have data mixed with notes and references, multiple tables per sheet, and, worst of all, the table headers are not easily matched to their rows and columns.

A few files had extraneous characters in the title. These were corrected to be consistent. A few files have a sheet of crufty gibberish in the first slot. The sheet order was shuffled but no data were changed.

The tables that were changed (this is table 1098):

0166 0257 0362 0429 0445 0446 0459 0461 0462 0464 0465 0466 0467
0469 0479 0480 0481 0482 0483 0484 0485 0486 0487 0559 0628 0629
1144 1227 1231

This dataset consists of a table of 47 rows and 13 columns.

Estimates for time spent were derived using rating data for broadcast television and cable & and satellite television, survey research for radio, mobile, out-of-home media and yellow pages, and consumer purchase data (units, admissions, access) for books, home video, Internet, newspapers, consumer books, consumer magazines, recorded music, videogames, and box office. Adults 18 and older were the basis for estimates for newspapers, consumer books, consumer magazines, out-of-home media, yellow pages and home video. Persons 12 and older were the basis for the estimates for broadcast television, cable & satellite television, radio, recorded music, box office, videogames, Internet and mobile content.


  1. Can include concurrent use of media, such as watching television and reading e-mail simultaneously.
    Does not include media use at work.
  2. Online and mobile use and spending on traditional media platforms, such as downloaded music, newspaper websites,
    e-books, cable modems, online video of television programs and Internet radio were included in the traditional media segment,
    not in pure-play Internet services or pure-play mobile content. Pure-play Internet services and pure-play mobile content
    included telecommunications access, such as DSL, Internet-only Websites such as Yahoo!, GameSpy, eHarmoney, and
    mobile-only services, such as MobiTV or text messaging services from telecommunication providers.
  3. Telemundo and Univsion affiliates included in independent and public stations.
    Pay-per-view, interactive channels, home shopping and audio-only feeds included in premium cable & satellite services.
  4. Playback of prerecorded VHS cassettes and DVDs only.


Public Domain (Government Work)

This dataset was prepared by the government and is therefore in the public domain. There are no restrictions upon its use.