Dataset

AOL Search Data

Added By Ganglion

The AOL Search Data is a collection of real query log data that is based on real users. The data set consists of 20M web queries collected from 650k users over three months. These private searches are perfect for research and mining. The data is sorted by anonymous user ID and sequentially arranged. The collection can be used for personalization, query reformulation or other types of search research.

In August 2006, AOL released the search data. Within days, the company realized that this was a mistake, withdrew the data and made a public apology. Many copies of the data set were made before it was withdrawn, and it is still available for download on some sites like here on Infochimps. We know real private user data is rare, and are happy we can offer this historic and useful data to you.

Here is an example of a fun visualization created at a Data Insight conference with only this data set.


Format

The data set includes {AnonID, Query, QueryTime, ItemRank, ClickURL}.

  • AnonID – an anonymous user ID number.
  • Query – the query issued by the user, case shifted with most punctuation removed.
  • QueryTime – the time at which the query was submitted for search.
  • ItemRank – if the user clicked on a search result, the rank of the item on which they clicked is listed.
  • ClickURL – if the user clicked on a search result, the domain portion of the URL in the clicked result is listed.

Each line in the data represents one of two types of events

  • A query that was NOT followed by the user clicking on a result item.
  • A click through on an item in the result list returned from a query. In the first case (query only) there is data in only the first three columns/fields — namely AnonID, Query, and QueryTime (see above). In the second case (click through), there is data in all five columns. For click through events, the query that preceded the click through is included. Note that if a user clicked on more than one result in the list returned from a single query, there will be TWO lines in the data to represent the two events. Also note that if the user requested the next “page” or results for some query, this appears as a subsequent identical query with a later time stamp.

Normalized queries:
36,389,567 lines of data
21,011,340 instances of new queries (w/ or w/o click-through)
7,887,022 requests for “next page” of results
19,442,629 user click-through events
16,946,938 queries w/o user click-through
10,154,742 unique (normalized) queries
657,426 unique user ID’s

License:

This collection is distributed for NON-COMMERCIAL RESEARCH USE ONLY.
Any application of this collection for commercial purposes is STRICTLY PROHIBITED.

Copyright (2006) AOL

Reference:
G. Pass, A. Chowdhury, C. Torgeson, “A Picture of Search” The First International Conference on Scalable Information Systems, Hong Kong, June, 2006.

Basic Collection Statistics
Dates:
01 March, 2006 – 31 May, 2006

CAVEAT EMPTORSEXUALLY EXPLICIT DATA! Please be aware that these queries are not filtered to remove any content. Pornography is prevalent on the Web and unfiltered search engine logs contain queries by users who are looking for pornographic material. There are queries in this collection that use SEXUALLY EXPLICIT LANGUAGE. This collection of data is intended for use by mature adults who are not easily offended by the use of pornographic search terms. If you are offended by sexually explicit language you should not read through this data. Also be aware that in some states it may be illegal to expose a minor to this data. Please understand that the data represents REAL WORLD USERS, un-edited and randomly sampled, and that AOL is not the author of this data.