Big Data for the CMO

roles-conf-table2Big Data is essential for marketers to understand customers and increase revenues

As an enterprise marketing executive, you understand that data will drive your business. Big Data is strategic, yet like most business executives you probably don’t know where to start transforming all the data into business value. And, your urgency to execute doesn’t give you time to learn “Big Data,” overcome inter-department obstacles or grapple with complex IT issues. Infochimps Cloud is a 100% cloud service solution for Big Data that does not require — or replace — any existing IT infrastructure. Plus, there is no capital expenditure for new hardware. With Infochimps Cloud you can immediately get the business value you seek.

  • Precisely target ads and offers — The “battle for the consumer’s mind” relies on precise Big Data analytics that integrate behavior, location, demographics and even such external factors as the weather forecast to precisely target ads and other offers
  • Develop keen consumer insights — When you know in real-time what consumers think about your products or brands, you can take immediate action to monetize opportunities you may have missed
  • Personalize the consumer experience — A vital strategy for marketing is improve revenues by giving consumers a highly personalized, interactive experience that is tailored as much as possible to each consumer’s preferences and interests

 

About Infochimps Cloud for Big Data

Infochimps Cloud is a suite of robust, scalable cloud services that make it faster and far less complex to develop and deploy innovative media and advertising applications that are driven by Big Data. Whether you need real–time analytics on multi–source streaming data, a scalable NoSQL database or an elastic, cloud-based Hadoop cluster — Infochimps Cloud is the easiest way for data scientists and business intelligence analysts to start driving Big Data insights.

  • Fast — You’ll be generating insights within 30 days
  • Simple — You’ll have the most powerful, innovative Big Data cloud and application-friendly simplicity without any compromises
  • Flexible — You’ll be able to handle volume, variety or velocity of data to drive real-time, ad hoc and batch analytics — whatever your business requires
  • Enterprise-ready — Infochimps Cloud is scalable, reliable, fast and secure, deployed in public, private or virtual private cloud environments

Let’s discuss how Infochimps Cloud can help you achieve your Big Data vision and quickly give you the business value you seek.

 

request a demo

Infochimps Cloud delivers insights in 30 days. Learn how to develop Big Data applications faster. How to Get Started»